AI should know where value comes from.
Why we invested
AI is changing the economics of the internet, creating enormous value from publisher and creator content while disrupting many of the models that historically compensated them. MVP's conviction in ProRata.ai began with a founder who has spent decades at the forefront of internet monetization, including inventing the paid-search advertising model. We saw ProRata as his next attempt to solve a familiar kind of problem at a new technological inflection point, creating the attribution and monetization infrastructure for an AI-native internet.
Partnership
MVP's talent partnership with ProRata.ai began within weeks of our investment, when we started helping the team find its first recruiting hire. Since then, we've supported searches spanning product and go-to-market leadership, specialized AI engineering, and international expansion, adapting our recruiting support as the company's talent needs have become more specialized.
What we do for them
- → Source talent across AI engineering, product, go-to-market, and leadership roles
- → Support international hiring as ProRata.ai expands into new markets
- → Connect the team with specialized recruiting resources and talent-market expertise
- → Help identify strategic partners as new business lines develop
What ProRata.ai says about us.
"I've worked with more than 1,000 VCs over 40 years, and MVP did something none of them ever had: they helped catalyze our entire Series B by being such relentless supporters of ProRata. MVP came into our Series A alongside Mayfield, and they quickly became my most trusted advisor and most valuable partner. I would do anything to get MVP into any round of any company I start—that's how much value they bring."